Social Media
Social media formally represented only 5% of my role at OHSU, but it was the catalyst for many fun projects. At its base, every time I wrote a new article, I cross-posted it on Facebook and Twitter. I also used social media to highlight the important work of OHSU physician scientists when featured in the media. Other posts, such as FDA approvals, big changes to the women’s health landscape, or anything relevant to our audience, were also game.
We did not get an Instagram account until 2023 due to various factors, so our following started at zero. However, the format of Instagram allowed for us to have more interaction in unconventional ways, which then spilled over to other social channels. Below are a few post examples.
Policy Quizzes
An M.P.H. student and employee at OHSU wanted to complete her capstone project by providing a community feedback mechanism via social media. Her topic focused on policy awareness amongst social media users. Together, we created a campaign to get real-time results from our audience.
OB/GYN Grand Rounds
Grand Rounds are (mostly) open to the public and a great way for prospective students to familiarize themselves with faculty and current topics. I implemented a three-part strategy to get the word out about Grand Rounds, changing the colors and text in this template each week.
Provider Videos
I created a simple template used to feature provider videos as they came aboard. This allowed people to become familiar with their providers before appointments. If applicable, I included these videos as part of a health holiday or window of recognition.
International Day of the Midwife
The midwifery team approached me about featuring both midwives and student-midwives for the 2023 International Day of the Midwife. We shot four videos in 90 minutes with different messaging about their field. Because our account was still in its baby stage, we partnered with the School of Nursing to cross post to their channels.
Pacific Northwest Update in Obstetrics and Gynecology
After a few years of virtual conferences, the first in-person edition was promoted almost entirely online. This is one example of a social media graphic created to advertise the event. Read more about the entire conference promotion process, and its results, on the Events Marketing page.
Featured Events
Occasionally, we had smaller things to advertise that did not require a full campaign. In those cases, I opted to use our standard colors, a simple box, and a photo that aligned with our branding to convey warmth. These were quick and easy to createa and replicate.
