Small and Mighty: Roots and Crowns Apothecary

It was a true joy to write a piece for Roots and Crowns, a small business based in NW Portland. For personal reasons, I loved this story, and, as someone familiar with Shopify for my own crafty goods, I was delighted to work with them to tell the story of how they helped Roots and Crowns become successful. I was so inspired by the story of the owner that I stopped by later that day to check out the store — adorable!

Photo of Roots and Crowns apothecary storefront, from article linked in image

“The story of Roots and Crowns, a queer-owned, Portland-based apothecary, unfolds as series of small steps: small-batch products, a small shop, a small neighborhood. And yet, the success of the small business, created by owner Max Turk, has been nothing short of explosive.

On the Roots and Crowns Instagram page, Turk posts large florals, big colors, and wild, witchy ideas to over 38,000 followers. What began as a “little herbalism course” when Turk first came to Portland has turned into a cross-country celebration of the bounties of the Pacific Northwest, wrapped up in Roots and Crown’s artful packaging and compelling products: skin care, natural perfumes, and other self-care goods. Even the company’s name, which Turk described as “an ode to the trees,” as well as an homage to her Jewish heritage, hints at something small in size becoming majestic.”

>>> Read more at The Oregonian/OregonLive.com:
https://www.oregonlive.com/sponsor-content/?prx_t=sycHAVEhRATQ4PA&ntv_acpl=986701&ntv_acsc=0